How the Ford F-150 Keeps Its Crown as America's Best-Selling Pickup

The New Ford F-150 stays at the top by constantly adapting to new challenges, developing and incorporating more advanced technology, and taking bold risks that others won't--like using a lightweight military-grade aluminum body and high-strength steel frame.

This change alone took the new 2018 Ford F-150 to new heights, increasing its towing-capacity, payload rating, and fuel-efficiency. Add in premium leather upholstery, top Ford infotainment technology, active driver-assistance technology, and the Ford F-150 is an even tougher truck to match.

Available with a wider range of engine and drivetrain options, including high-efficiency EcoBoost and diesel engines, there's sure to be a 2018 Ford F-150 model that is the perfect fit for whatever task you need done.

It's no wonder that America's best-selling pickup has been a trusted favorite for trailer-haulers in Amarillo, contractors in Oklahoma City, ranchers in Lubbock, tradesmen in Wichita Falls, and other hard-working drivers just about everywhere else.

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